Dallas, TX — The Freeman Company today announced the appointment of Melissa Levy as President of Sparks, the company’s award-winning brand experience agency. Levy will report directly to CEO Janet Dell and will lead the agency’s creative, strategy, client services, operations, and production functions. Levy joins Sparks from Digitas, where she most recently served as…
FOR IMMEDIATE RELEASE Dallas, TX — January 20, 2026 — Freeman today announced the launch of Roundtrip Ready, a streamlined transportation package designed to make exhibit shipping simpler, more transparent, and more cost-effective. Roundtrip Ready bundles roundtrip transportation and material handling into one easy-to-understand offering, providing exhibitors with 10% savings on shipping and 10% savings…
Dallas, TX — Freeman, the global leader in events, proudly announces the launch of GreenStep Aisle Carpet, the industry’s first fully recyclable aisle carpet solution. Designed in partnership with Emerald Carpets, GreenStep empowers event organizers to dramatically reduce waste while maintaining the durability and premium look expected on show floors. Developed in partnership with Emerald…
A single platform that brings organizers, sponsors, and partners together to manage everystep of event sponsorship in one place December 9, 2025, Dallas, TX – Clarity Media Partners and Freeman, the global leader inevents, announced today a partnership to introduce an AI-powered sponsorship marketplacethat transforms how brands, event organizers, and fulfillment partners collaborate. As demandgrows…
FOR IMMEDIATE RELEASEFreeman Launches New Exhibitor Services Platform to Make Exhibiting EasierDallas, TX — December 9, 2025 — Freeman, the global leader in events, today announcedthe launch of its new exhibitor services platform designed to simplify and modernizethe exhibitor experience from start to finish. The platform sets a new standard for ease andtransparency in exhibitor…
In 2025, Merriam-Webster named “slop” its word of the year — a reflection of growing frustration with the low-quality, mass-produced content filling feeds, inboxes and search results. “AI slop” has Read More… The post What Content Quality Really Means in the Age of AI appeared first on mdg.
mdg Senior Vice President of Digital Laura Davidson will present a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects Read More… The post <span class="mdg">mdg</span> to Show Power of Digital Audiences at ESR appeared first on mdg.
TL;DR AI is resetting the baseline for member experience, speed and personalization — and associations cannot treat this as a side project. The future is bright for associations that use Read More… The post The Association of the Future appeared first on mdg.
When we first explored influencer marketing for events back in 2023, the conversation centered on reach — getting the attention of the right creators, encouraging posts with branded hashtags, and Read More… The post Influencers Matter to Events More Than Ever. Here Are the New Rules of Engagement. appeared first on mdg.
Celebrating the agencies redefining creativity, innovation, and results in modern marketing. PHILADELPHIA, PA — Sparks, a leading global brand experience agency, is honored to announce that it has been named to Chief Marketer’s Agencies of the Year 2026. This list recognizes the agencies driving measurable impact, elevating brand storytelling, and shaping the future of marketing….